HSG Webinars
About the Presenters
Nitzan Shaer, co-founder and managing partner of High Start Group. Nitzan is well-known as the founder and manager of Skype’s Mobile Products Group, and now serves as a strategist guiding mobile companies to success. Through High Start Group Nitzan has worked with numerous mobile initiatives, ranging from startups to large corporate brands such as AT&T.
Cimarron Buser, vice president of products for Apperian, has a 20 year background in providing creative and visionary leadership for products and services in the technology, web and mobile areas. Cimarron made an indelible imprint on the mobile industry in creating the first iPhone magazine.
Know Your User
Skype…Rue La La…American Greetings…
All have successful mobile products that have added significant value to their respective brands. All of which have a look, feel, value proposition and use case that is distinct from their parent web products. The marketers and developers behind these products understood that developing successful mobile offerings boils down to one simple rule – know your user.
The advent of user friendly, web enabled smart phones has created a tremendous branding (and revenue) opportunity, but in the rush to take advantage of that opportunity many companies simply replicate their web offerings onto a mobile platform - a misstep that can mean the difference between a mobile phenomenon and failure.
Join Nitzan Shaer, founder of High Start Group and Skype Mobile, and Cimarron Buser, VP of product and marketing at Apperian, for a conversation about developing killer mobile applications for your end user.
Watch this webinar recording to learn how to:
- Design mobile value propositions for your audience
- Understand what makes a mobile product go viral in your target segment
- Use mobile to enhance the value of your brand, increase revenue, and create loyalty
We will review the successful mobile initiatives of Skype, RuLaLa and American Greetings and illustrate how these companies incorporated user needs into their mobile offerings.
The Key to Mobile Success: Know Your User from Celina Rosas on Vimeo.
