- Team Overview
- Nitzan Shaer
- Janet Muto
- Greg Garson
- Joe Johnson
- Meredith Lobel
- Alo Mukerji
- Ashley Carneal
- Shefali Frampton
- Amy Rosenthal
- Celina Rosas
- Robert Lodi
- Special Agents
- Chris Gooley
- Nichole Mace
- Advisors
- Blair Baldwin
Joe Johnson
PrincipalJoe has extensive experience in customer relationship management and product development across a broad range of B2C and B2B products in startups and Fortune 500 companies. With a focus on consumer behavior and a passion for quantitative methods, Joe uses data and analytics to draw deep consumer insights.
Prior to High Start Group, Joe led a team of strategists and analysts at the digital and direct marketing firm Digitas. He has spearheaded customer segmentation for XM Satellite Radio, developed online and offline strategy for several General Motors programs, and supported product development at Nestlé. Joe also has consulted pro bono to startups, including Blu Homes, a high-tech pre-fab homes builder, and Betterment.com, an online investment vehicle. Joe was co-founder and CMO of the clothing startup Smooth Maneuver.
Joe holds a BA in psychology from Harvard University and an MBA from the Ross School of Business at University of Michigan.
Joe is featured in the following events, posts, and media:
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Blog Posts
- Further Beyond the Numbers: A Brief Primer on Qualitative Research Techniques and When to Use Them
- Beyond the Numbers: How Qualitative Research Improves Quantitative Analysis
- 4 Steps to Giving the Perfect Gift—Secrets from a Product Strategist
- The Delicate Line Between Need and “Need”
- Field of Dreams is not a Product Strategy
“What inspires me? I love understanding why people do what they do. As a marketer, my goal is to move from just selling what we’ve got toward creating products that truly add value by satisfying unmet needs.”
