Blair BaldwinSenior Fellow
Blair is currently leading the product and analytics teams at CampusLIVE, a new marketing platform aimed at college students backed by Highland Capital Partners and Charles River Ventures. Blair has extensive experience with entrepreneurial ventures and Fortune 500 companies as a Founder and Chief Executive Officer and as a consultant for new product launches.
Prior to his tenure as Principal, and later as Engagement Manager at High Start Group, Blair was a strategy consultant at Digitas, a global marketing services firm. At Digitas, Blair helped blue chip clients like American Express, AARP, and AT&T introduce new products and gain market share through innovative marketing campaigns. Blair also gained significant international social enterprise experience, defining the market entry strategy for a new billion-dollar education initiative across East Africa and South Asia. Blair has deep experience in primary research, and has executed more than 300 highly targeted focus groups, and more than 100 in-depth interviews, in more than 50 locations across the world. Blair was founder and CEO of the hyper-local ecommerce startup Cookum.
Blair holds a BA in Sociology from Harvard College and an MBA from Harvard Business School.
Blair is featured in the following events, posts, and media:
- Event: Expert at Mass Innovation Nights Blog Posts
- Which Platform for Location Based Services?
- Recap of SCNVGR’s QUEST for Innovation 2010
- Why it’s good to waste time at the office playing Farmville
- Quick Recommendations for New Location-Based Service Innovator Spotly
“What inspires me? I love brainstorming. I love confronting nasty, gnarly, headache-causing problems because that’s where my creativity shines.”