- Commercializing product innovation
- Defining and launching a mobile strategy
- Customer driven innovation
- Understanding the true voice of the customer
- Pricing SaaS and Freemium models
- The story of Skype’s rise
We frequently speak at industry events, participate in panels, and conduct workshops. If you'd like a member of the HSG team to speak at one of your events, please contact us here.
You may have seen us here:
Boston Business Journal Event: What do customers really want in their mobile experience?
April 25, 2012: HSG's Nitzan Shaer led a forward-thinking discussion on mobile commerce. Nitzan covered the strategies that retailers, advertisers, banks and consumers will have to rethink, including:
- The changes we're witnessing to the retail value chain
- The opportunities and threats for retailers.
- How consumer behavior is changing with new technologies at their fingertips
- How the needs of the mobile customer differ from those of a desktop and offline shopper.
- How mobile impacts the user experience of the entire brand.
View a short overview video of the event
View the entire event
See the slidesWhat do customers really want in their mobile experience?
Bridging the Cultural Divide Through Entrepreneurship
August 10, 2011: Nitzan Shaer organized and participated in mentoring events for this program, led by Babson professor Ted Grossman, which brought together 44 Israelis and Palestinians students to focus on the potential to build global peace and understanding through the study of entrepreneurship. Learn more about the program, and read Nitzan’s blog post.
MIT/Stanford Venture Lab: Beyond Bricks and Clicks: Smart Phones and Smart Shopping
June 21, 2011: Nitzan Shaer moderated this panel, which included some of top thinkers in this space. The discussion focused on the opportunities and innovations in mobile commerce for retailers, banks, startups, and brands--and what it all means for consumers. See Nitzan's blog post and presentation here.
June 2, 2011: The Enterprise Strikes Back- Buying is Up, Where are the Opportunities? Nitzan Shaer of High Start Group, highlighted a panel discussion on this changing landscape within the enterprise, discussed key trends, and presented opportunities that entrepreneurs can pursue in this space. Read more about TiECON and the Panel.
March 23, 2011: How do innovative leaders really move the needle in terms of product development, technology, sales, marketing and team building? Nitzan Shaer of High Start Group, led a lunchtime discussion on “Building Mobile Applications that Customers Want.” Read more for a recap of Momentum Summit.
WebInno: Building Products that Win
March 7, 2011: The first Web Inno of 2011 featured a special, optional breakout session, “Building Products that Win,” moderated by Nitzan Shaer of High Start group discussing how to launch great Internet products and scale high performing product teams. Panelists were: Ben Foster, vice president of product at Opower, Adam Medros, vice president of global product at TripAdvisor and Fareed Behmaram-Mosavat, director of product, Boston Studio, at Zynga.
Read more about the discussion on “Building Products that Win.”
Vilna Shul Speaker Series: Mobile Commerce, the Tipping Point is Here
March 2, 2011: Mobile commerce is no longer for geeks, techies, teenagers and outliers. In 2011, millions of Americans will use their Smartphones to browse, shop and purchase items. This sell-out event was moderated by Nitzan Shaer of High Start Group, and included panelists: Mike Baker of DataXu, Mark “Moose” Farnham of AisleBuyer, Emily Nagle Green of Yankee Group, Mike Grimes of Modiv and Mike Schneider of Allen & Gerritsen.
Watch a video of the event:
February 12, 2011: High Start Group sponsored this MITX event featuring Tom Burgess of Clovr Media, Jim Crowley of BuyWithMe, Mike Dreese of Newbury Comics, Dustin Humphreys of CVS, Andrew Paradise of AisleBuyer and moderator Jeff Glass of Bain Capital Ventures.
FutureM Panel: "The Road to Product Strategy 2.0: Marketing’s Leadership for User, Social, and Viral Methodologies"
October 7, 2010: It’s time for product strategy and creation to come out of the back room. “If we build it, they will come” product creation will no longer work. Tomorrow’s future products will incorporate research, feedback and input from a wide range of external audiences – social networks, users and prospective users, viral proof points and more.
This panel, sponsored by High Start Group and moderated by Janet Muto featured some of the area’s leading voices in product strategy and product marketing, including: Katie Rae of TechStars and Project 11 Ventures, Brian Harrold of Communispace, Derek Peplau of Mzinga, Andrew Burton of LogMeIn and Alo Mukerji of Compete. Read more today.
September 15, 2010: Join Nitzan Shaer, founder of High Start Group and Skype Mobile, and Cimarron Buser, VP of product and marketing at Apperian, for a conversation about developing killer mobile applications for your end user. Learn more.