Small and Medium-Sized Businesses

Marketing to small and medium-sized businesses can be extremely rewarding. But getting it right isn’t easy. High Start Group has experts who can help you crack the code on developing and marketing mobile, software as a service (Saas), or cloud-based products to SMBs.

The Three Must Haves

High Start Group helps you hit the ground running with your SMB application by focusing on three key elements:

Simple to buy—users get predictable pricing plans with a trial option.
Simple to use—users can figure it out in minutes.
Gets things done faster—users realize immediate results.

The needs and motivations of SMBs can be very different from those of larger organizations and enterprises. As your company moves into this market, you must carefully craft solutions that are tailored to SMB wants and needs – including feature selection, user interface design, and the message and voice of your marketing content.

HSG is uniquely positioned to help you accelerate your product or service’s success in the SMB market. With our knowledge of SMBs, customer-driven research methodology, and iterative approach, we can speed any aspect of your product development lifecycle – from innovation and brainstorming to design prioritization and packaging to price testing and go-to-market.

Why High Start Group

SMBs are in our DNA. Working side-by-side with SMBs to deliver applications and products that meet their unique needs has shown us that they are an engine like no other. Our team has marketed to SMBs and developed leading SMB brands, including Constant Contact, Vazing, and OnDemand CRM. And we have surveyed, interviewed, and run focus groups with hundreds of SMBs. As a result, we know what makes SMBs tick, how they talk, what it takes to reach them, and what they like to hear. Most importantly, we know the right questions to ask. Questions like:

How do we speak to SMBs in a way that resonates?
Who is the right SMB target for our online service?
How do we segment our target customers while maintaining a volume model?
Which features should we include in our service and, more importantly, which should we leave out?
How do we give “high touch” service with a low touch model?
How should we price our SMB product?
How do we reach (lots of) SMBs economically?

Let’s Get Started

Need to shake loose your
innovative ideas? Validate your
ideas in the market? Turn your
ideas into successful products? Contact us today.

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