Pricing Strategy


Pricing Strategy

Pricing is about much more than price alone.  It is assigning a value to a product or service by assessing the target buyer’s needs, their expectations of what to pay to satisfy those needs and how the competitions’ pricing should influence yours.  Our pricing methods include qualitative and quantitative techniques to understand the competitive price models and opportunities, value drivers, highest value features and which introductory offer method – free trial, freemium offer, discount/service promotion or pilot will drive the highest economic value for our clients.

Results we deliver:

  • Increased adoption
  • Increased revenue
  • Value-driven pricing
  • Optimal bundles

Methods we use:

  • Discreet choice analysis
  • In-depth interviews
  • Feature-value tests
  • Pricing usability


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