Positioning, Creative & Brand Testing

Positioning, Creative & Brand Testing

Positioning, Creative & Brand Testing

The right product positioning and messaging is critical to success.  What should your product or service stand for in the minds of your target customers?  How can it distinguish you from the competition and ensure not only trial but also long-term affinity and adoption? We develop and refine value propositions to unearth the most impactful core value that your solution brings to your customers.  We work with your agency to craft a creative brief that will deliver on the learning, and then test their creative concepts, develop brand research studies, and provide baseline and post campaign awareness testing.


Results we deliver:

  • Breakthrough value propositions
  • Brand awareness
  • Winning creative


Methods we use:

  • Creative heat mapping
  • Brand awareness audit
  • Branding research

 

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