Services

You have a great product concept—what comes next? We help you understand your users and arm yourself with key information. Here’s how:

• Value Proposition and Segmentation: Your product will only win if it delivers on a key value proposition to the right segment of the market. HSG delivers powerful quantitative results and backs them up with qualitative depth directly from users. The result? Segments, personas, and value propositions that will drive customer adoption.
• Positioning and Messaging: The best product can fail if you don’t have powerful positioning that resonates with users, and messaging to drive it home. Through sophisticated multivariate testing, HSG measures response to positioning statements and identifies the ones that perform. Then we develop high-impact messaging, offers, and calls-to-action that drive conversions.
• Pricing, Packaging, and Bundling: Have you ever gone to market with the wrong price? HSG conducts rigorous pricing tests to identify your optimal price points and ensure they drive revenue and margins while meeting conversion, activation, and churn objectives. We can also test packaging options such as freemium, and identify which features or products to bundle together to make the most powerful offer.
• Product Definition: By asking your target users carefully crafted questions, HSG uncovers important product features, prioritizes them, and delivers the documentation needed so that your development team can quickly build to precise, customer-driven specifications.
• Usability: It’s simple - a product that is not intuitive, learnable, and satisfying to users won’t be used! HSG studies your end users’ interactions with your product or website so that you can use their insights to design or refine your offering.
• Beta Programs: Users are an invaluable source of early product feedback. By recruiting the right beta users and collecting reactions, we can feed critical information back to product development and iterate toward a hit product.

Need to shake loose your innovative ideas? Validate your ideas in the market? Turn your ideas into successful products? Contact us today.