Once your product is ’in the wild,’ it’s time to optimize: to drive the highest number of customers at the lowest overall CPA (cost per acquisition). HSG turns your website into a marketing machine that produces the right leads and helps convert a high percentage of them into paying customers. Here’s how:
- Online Purchase Funnels: How do you get the highest profitable revenue? By optimizing the structural elements of your website for the lowest eCPA and highest conversion, free trial/buy now funnel, or online application process. High Start Group can develop your initial website prototype, including brand design, landing pages, and application process.
- Iterative Rapid Prototyping: Using adaptive multivariate testing of a range of advertisements, landing page headlines, messages, designs, calls-to-action, and other elements, HSG identifies which content, layout, and design users prefer and which elements drive optimal performance. This means your product generates more revenue, at higher margins, more quickly!
- Objective-driven SEO and SEM: How much are you spending on clicks that don’t convert? Do you know which keywords, ad copy, and headlines carry the highest ROI? HSG can answer these questions by following each click all the way through to order or free trial, conversion, on-boarding, activation, and upgrade. By tracking these actions back to the clicks that produced them, we cut the waste out of your campaigns.
Need to shake loose your innovative ideas? Validate your ideas in the market? Turn your ideas into successful products? Contact us today.