Customer Insight & Research


Customer Insight & Research

Customers often tell you more if they don’t even know you’re there.  That’s when they behave like themselves and when their actions are honest and true.  That’s people at their most fascinating and revealing.  We are big believers in observing individuals in their natural habitats — at work, at home or wherever they may need or use your product or service.  That’s when we witness the unexpected, observe an unmet need, whisper our quiet “Well, what do you know!” That’s how breakthrough product and services are often born.

Results we deliver:

  • Behavioral and attitudinal identification/segmentation
  • Product and feature recommendations
  • Value proposition development
  • Customer voice and terminology

Methods we use:

  • In-depth interviews
  • Focus groups
  • Attitudinal research
  • Shop-alongs


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