High Start Group works with clients to unlock the innovative ideas within their team. We help them turn innovations into winning products designed for enthusiastic users.
- Ecosystem/Landscape Analysis: The business and competitive landscape shifts quickly. With our finger on the pulse of these rapid changes, HSG helps you understand where your company and your products fit, how to differentiate, and how to win. We have a deep understanding of mobile, consumer web, and products targeted at small and medium-sized businesses.
- Ideation: Through facilitated ideation and brainstorming, HSG works with the best minds in your company to bring the best ideas to the surface (we also come to the table with a few ideas of our own). These sessions produce a baseline of products to test and validate before deciding which ones to build.
- Hypothesis Testing: Once you have a few product concepts in mind, we go straight to the people who matter most—customers. Through exploratory primary research tools such as quantitative surveys, focus groups, and user interviews, we can help you lock on the product concepts that will generate customer enthusiasm and discard those that don’t.
Need to shake loose your innovative ideas? Validate your ideas in the market? Turn your ideas into successful products? Contact us today.