Services

We work with you from idea to launch and everything in-between.

Think of us as an extension to your team:  our breakthrough methods inform all aspects of your product development – from early idea generation and selection through concept development and iteration, to go-to-market market optimization and creative testing.  We provide program management and business case support throughout.


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Breakthrough Innovation

We apply tried and true methods for identifying unfolding market trends and using them to drive innovation and new product ideation.


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Customer Insight & Research 

We make the invisible visible by bringing your customers’ feelings, thoughts and ideas to light through a series of proven research techniques.


segmentation

Customer Segmentation

We find the audience most likely to love your product or service.


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Product & Concept Development

We iterate concept design to optimize the value proposition, features, and pricing for your target segment.


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Usability & User Experience

We study, analyze and map your customers’ experience with your product so that we can be sure it meets market expectations.


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Pricing Strategy

We develop competitive scans and benchmarks as part of our research and base our pricing models on your customers’ perceived value of your product or service.


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Analytics & Validation 

Our test and learn methods allow us to test and validate your products or services in true “market-like” conditions and/or through pilot projects.


branding

Positioning, Creative & Brand Testing

We work with your agency to review creative statements, evaluate brand execution and select the work that will have the greatest impact.