2012 Mobile Commerce Summit
The Mobile Commerce Summit is part of the five-day FutureM conference; you must register to FutureM to attend this event.
Use code PT-230 for 20% off your FutureM Registration
The War For Your Customer
As the retail and payment worlds are about to undergo significant disruption through changes in consumer behavior, what are the threats, opportunities and winning strategies for retailers, banks and marketers?
The 2012 Mobile Commerce Summit will bring together representatives of leading retailers, banks, marketers, loyalty program and payment companies to discuss winning strategies in the fast evolving world of mobile commerce, and share first hand experience on what has been working and what not from their initial experiences mobile commerce.
WhenTuesday, October 23rd, 2012
|12:00pm - 12:30pm||
Registration and Lunch
|12:30pm - 12:45pm||
|12:45pm - 1:30pm||
Panel 1: The War for Your Customer – Loyalty, acquisition and customer delight in the age of mobile commerce.
Marketers are at the core of this radical change, which will redefine the tools and environments in which they attract customers. How can marketers gain customer loyalty in new and innovative ways in this new environment? What are the new customer expectations in the mobile commerce world? How do the many options of payment work with different consumer preferences and how can companies take advantage of this?
|1:30pm - 2:00pm||
Keynote – Walt Doyle
|2:00pm - 2:15pm||
Break and Networking
|2:15pm - 3:00pm||
Panel 2: The new role of Media, Marketing and Big Data in a world of Mobile Commerce
As mobile commerce technologies link together data on customers, their purchases, and their payment methods the volume and detail of possible information is exploding. But with all this information, how do businesses determine the valuable insights into consumer behavior? How will big data trends impact mobile strategies for retailers, CPG companies, banks and credit card companies? This panel will look at everything from social media and web analytics, to shopping behavior and consumer preferences.
|3:00pm - 3:15pm||
Break and Networking
|3:15pm - 4:00pm||
Panel 3: Winning strategies for banks, retailers and advertisers in a world of Mobile Commerce
With alternative payment options on the rise, will credit card companies still own the payment experience? How can mobile payment companies compete with credit card companies, and how do traditional companies need to adapt to this new structure? What are the trends taking shape in the payment sphere?
|4:00pm - 4:15pm||
Andy Miller is Director of Mobile Products at Constant Contact. Prior to joining the company, he was CEO of CardStar where he was responsible for overall business development and strategic direction for the company.
Prior to CardStar, Andy founded Lumifi LLC, Quece LLC, RetirementSuite.com, and StockCar Stocks Mutual Fund where he served on the Board of Directors. In addition, Andy has held various positions at PFPC, T. Rowe Price, Putnam Investments and Bank of America. Andy holds a BA in Economics from SUNY Oswego, a MS in Entrepreneurial Studies from Suffolk University.
Aron is the founder and CEO of Leaf, a big data platform enabling brick & mortar businesses and their customers to get more out of their everyday transactions.
Aron started Leaf upon graduating from Babson College, where he now mentors students on how to bootstrap and finance a new startup idea. In the past year, he has led Leaf from an idea on a napkin to processing over $1.5 Million in payments through the platform. Mass High Tech recently named the company as one of five startups to watch.
Ben is an entrepreneurial and innovative executive with 15 years of marketing, technology, and business development experience for B2B and B2C companies large and small.
Ben is currently Vice President of Marketing at Litle & Co., #1 on the 2006 Inc 500 and the pioneer in Card-Not-Present payment solutions and payments intelligence. Prior to joining Litle, Ben was Co-Founder & CEO of CitySquares, the forerunner in hyper-local search advertising with advertisers ranging from SMBs across the US to agencies like SMG, TMP, Primedia, and Marquette. CitySquares counted super-angels Mark Cuban and Jonathan Kraft among its investors and was acquired in 2010.
Gary is an accomplished marketing professional with over 20 years experience leading differentiated product and go-to-market strategies designed to drive revenue growth.
His experience spans working with large Fortune 500 companies to entrepreneurial start-ups. Gary's diverse industry knowledge includes social media marketing, enterprise collaboration, ecommerce and retail strategy. In his current role at Demandware, he leads Solutions marketing, where he's focused on driving innovative global, multichannel, mobile, in-store, and social commerce experiences for brands and retailers. Gary provides industry insights with organizations such as Internet Retailer, Multichannel Merchant, and Mobile Marketer as well as through his podcast, Digital Commerce Next.
With more than twenty years of experience as a sales and marketing executive, Wisniewski has a broad background in consumer packaged goods and marketing services organizations. Gene has worked extensively in the retail environment within various business channels, combining his brand and promotional expertise with loyalty marketing experience to support client growth.
Wisniewski has a long history of senior sales and marketing positions, experience anchored by broad sales and marketing experience in both consumer products and loyalty services companies, initially at PepsiCo as director of sales at PepsiCo and subsequently served as a vice president at Catalina Marketing. Most recently, Wisniewski led the selling initiatives within the digital promotions industry, as vice president of sales at both YOU Technology and Inmar, Inc., working closely with retailers to build and expand the digital promotions network.
Greg is a respected expert in the banking, financial services and payments industries- combining strategic insight, technical knowledge and subject matter expertise developed through working with clients across the globe.
Prior to joining High Start Group, Greg was with MasterCard Advisors, where he managed a professional services team focused on delivering strategy development and implementation consulting engagements across all areas of marketing, cards / payments and business change. Greg’s specific areas of expertise are in new value proposition development, innovation (including mobile payments, digital marketing, technology advancements in commerce and payments), customer insight, user experience, and engagement management. Greg’s earlier experiences include new product strategy and development across a wide range of industries including: retail technology, mobile, consumer good, financial services, consumer entertainment technology and telecommunications. Greg has also been a founder in several technology lead businesses, including Shazam Entertainment (mobile music application). Greg earned a MBA from the London Business School, a Bachelors degree in Business Administration & Psychology from Emory University.
Janet Muto is a veteran marketing executive with strong expertise in SaaS, technology, sales, and the small and medium-size business (SMB) market.
Before joining High Start Group, Janet served as the Vice President of Marketing and Chief Marketing Officer for Constant Contact, where she grew the SaaS business to 25,000 SMB customers. Prior to that, she was the Vice President of Worldwide Marketing for MicroTouch Systems, Inc., where she led the MicroTouch Enabled branding program and developed a strategic partner program with monitor companies including Dell, ViewSonic, and IBM. Janet has worked at Hewlett-Packard, where she was Worldwide Marketing Group Manager for the Unix workstations and supercomputers group. She has also held management positions with Apollo Computer and Prime Computer. Janet holds a BA from Trinity College and an MBA from Babson College, Franklin W. Olin Graduate School of Business.
Bringing more than 20 years of management and entrepreneurial experience in media and commerce technology and services, John is responsible for Catalina’s overall marketing initiatives. John joined Catalina through their acquisition of Modiv Media, the in-store mobile commerce pioneer, where he was SVP of Marketing.
Through his innovation and leadership, John has been a driving force behind the growth, IPO, and sale of a half-dozen early-stage and high-growth companies including ATG (now Oracle), Gartner, NuMega (now Compuware), Factpoint (now GeoTrust), and Open Environment (now Borland). A frequent speaker in both technology and academia, John has spoken at SXSW, CTIA, MMA, PMA, FutureM, Harvard, Babson, and Boston College. John holds Bachelor Degrees in Marketing and Finance from Syracuse University.
Joshua Robin is the Director of Innovation at the MBTA in Boston. He has led the T's award-winning open data initiative and the authority's efforts to work with independent developers to provide riders with real-time information.
As a result of these efforts, more than 50 apps have been developed with MBTA data. In addition to open data, Josh has also led numerous real-time signage and customer information projects including the implementation of Subway Countdown signs. Currently, Josh is leading the MBTA’s mobile ticketing efforts including a system-wide pilot set to launch in fall 2012. Through the MBTA’s mobile ticketing application, customers will be able to purchase all tickets and passes via their phones.
Mike is responsible for driving expansion of Catalina’s mobile shopper marketing solution that combines fully integrated self-checkout with real-time delivery of relevant content via shoppers’ smartphones.
Mike was formerly the CEO of Modiv Media which pioneered in-store mobile commerce for supermarket and was acquired by Catalina in April 2012. Prior to Modiv, Mike was active in real-time proximity and wireless mobility solutions for the retail supply chain and healthcare industry.
Molly is responsible for global loyalty product innovation and business development at First Data. She has 22 years of experience in card and payment processing with fifteen years of focus in cardholder marketing products, including pricing, rewards, cobranding and communications.
Molly has spent the last five years focused on new loyalty opportunities, including Merchant Funded Programs, Relationship Loyalty and Retail Loyalty Offers. Prior to working on loyalty business development, Molly managed many large projects across the organization, such as restructuring legacy systems by creating a client definable rules engine. This platform is currently used to support multiple business functions such as reward processing, account management, interactive communication, credit application and credit protection. Throughout her tenure, Molly has managed project and product teams and has brought many new products to market. She currently holds several patents for innovation in cardholder pricing and business rules management.
Nitzan co-founded HSG, a consulting firm focused on helping companies create and launch breakthrough products. Prior to HSG, Nitzan headed the Mobile Group at Skype, which became one of the top mobile applications globally.
He is an active angel investor and board member. He began his career as a Captain and Engineer in the Israel Air Force, where he ranked first in his class at the Air Force Academy.
Seth Priebatsch was born in Boston at the age of 7. At the age of 12, he founded his first web start-up. It failed gloriously, achieving profits several times those of Twitter. After completing his freshman year at Princeton (the official requirement to achieve the term dropout), Seth took a "leave-of-absence" to found SCVNGR, now parent company of payments network LevelUp.
Seth is a big-thinking entrepreneur; delivering the opening keynote at SXSW Interactive and addressed a packed TED audience about the game layer on top of the world. He’s written for Fast Company, Inc. and Huffington Post on everything from building great start-up teams to innovation-based disruption.
Walt sets the vision and strategy for the PayPal Media Network. As an outwardly facing CEO and strategist, Walt led the WHERE business for five years, which resulted in the April 2011 acquisition by PayPal.
During this time, Walt built a world-class team of like-minded entrepreneurs and leaders around him. Walt was named a finalist in the Ernst & Young Entrepreneur Of The Year® 2010 program and was also named a Massachusetts High Tech All Star. Walt serves on the leadership board of the Massachusetts Technology Leadership Council.