Consumer Products & Services
We live for creating happy consumers. And our successful track record in the consumer market is directly attributable to our maniacal love and respect for their ideas, opinions and needs. We don’t just believe they’re king; they are embedded in every aspect of our work. Key consumer-centric tools include participatory design, attitudinal-based segmentation, live usability testing, journaling, shop-alongs, in-context interviews and interactive, state-of-the-art surveys.
Questions we answer:
- How do I balance customer retention with customer acquisition?
- How do I optimize my service model to better reach my target customers?
- How do I implement free trials or freemiums into my product?
- How can I identify the shifts in my customers’ behaviors and desires in time to respond with meaningful ideas and solutions?