Cloud Services & Software:
Cloud computing offers huge opportunities to businesses who offer it. However, customer expectations have dramatically changed over the last decade. Users expect an “Apple-like” experience for engagement, trial or offer, user pricing, ease and visual appeal. HSG’s experts can help you navigate these key questions more quickly and more effectively.
Questions we answer:
- How should I segment my users?
- What messaging will appeal to the different segments?
- What price and pricing method should I use?
- Should I offer a free trial, freemium or pilot to engage new customers?
- How should I engage users during their free trial, freemium period, or pilot?
- Why aren’t customers converting from trial to paying?
- More customers are leaving than I would like. What do I do?
- What support model (call center, service model, etc) should I use to engage online customers?