Clients
High Start Group works with a range of clients, but they all share a common need: a
proven partner who will help them execute a successful market launch—fast. We
have served clients in the consumer, SMB, SaaS and telecommunications spaces,
ranging in size from start-up to Fortune 500 companies.
Leading client examples
include:
AT&T
AT&T engaged High Start Group to help develop its go-to-market program for a new collaboration service. High Start Group brought the voice of the customer to the product through extensive market research, focus groups, surveys, and usability studies. After delivering initial recommendations, AT&T increased the engagement scope and High Start Group took on web site design, product positioning, pricing, and packaging. The AT&T and High Start Group teams worked closely together, many times on site at AT&T's facility. AT&T was extremely pleased with the insights, contributions, and impact that the High Start Group team delivered.
The High Start Group was with us every step of the way.
They deployed a highly experienced group of professionals who brought to life the voice
of the customer and turbocharged our product rollout. High Start Group continues to be
an integral part of our team, helping develop a highly targeted SMB offering.
—Neil Lieberman, Director, AT&T
—Neil Lieberman, Director, AT&T
Constant Contact
Constant Contact engaged High Start Group to get a clearer understanding of a key vertical market segment and a large partner in that segment. HSG helped CTCT uncover the key questions to ask and how to ask them. We interviewed customers and partners in the vertical and synthesized the data to identify calls-to-action and next steps in that market segment.
High Start Group allowed us to learn a customer market segment that we wanted to get closer to. They were collaborative, insightful, and strategic, and were a great extension to our team.
—Alec Stern, VP, Strategic Market Development
—Alec Stern, VP, Strategic Market Development
Where, Inc.
As Where, Inc. planned the product strategy and roadmap for their new location based mobile platform, they called High Start Group to generate a set of use case scenarios for future users and define the user persona, context, and need for each scenario. HSG then selected which use case scenarios were most appealing to Where, and ideated possible solutions, including specific product features, for these scenarios.
Within days of our fist call to High Start Group, they were in our office ready to go. They had a significant impact on our business by allowing us to really get out of the gates quickly. They helped us accelerate our offering in a rapidly growing space with opportunity all around.
—Walt Doyle, CEO, Where, Inc.
—Walt Doyle, CEO, Where, Inc.
envIO
envIO turned to High Start Group to help it define, design, and launch its flagship product.
As a first step, High Start Group assumed the role of interim Vice President of Product and Marketing, reporting to the CEO. In this capacity we then led product definition, road map creation, and design and development of all new products in the company. The result? envIO launched Chorus, a Social Networking iPhone app receiving rave reviews from The Wall Street Journal, New York Times, Tech Crunch, CNET, Reuters, MacWorld, Xconomy, and dozens of others. Within the first 48 hours after launch, Chorus was a hit—ranking #5 in its category.
We brought in High Start Group to assist in the launch of our flagship product - Chorus. They provided outstanding expertise, supported the building of a world class mobile product and were valuable in creating a nationally acclaimed product launch.
—Manish Jha, President and CEO, envIO Networks
—Manish Jha, President and CEO, envIO Networks
Vlingo
High Start Group worked with Vlingo, a B2B communications company,
to define a direct-to-consumer strategy and marketing plan for its voice-
to-text solution. We recommended consumer acquisition channels,
created consumer messaging, redesigned the website for a consumer
audience, and drove product and service improvements. When the solution
was launched it quickly resulted in mass market consumer adoption.
We knew our technology was solid, but High Start Group,
leveraging deep experience, really helped us target and reach a mass market consumer audience.
—Dave Grannan, president and CEO, Vlingo
—Dave Grannan, president and CEO, Vlingo
Insight Direct
Insight Direct engaged High Start Group to accelerate the adoption and profitability of their new
online solution for service companies in advance of venture funding. The engagement includes defining the optimum price points and offerings to the SMB market, as well as
extending product lineup to include front office and consumer facing services.
Our entire senior management team has been extremely impressed
with the quality and integrity of our High Start Group team. They are smart and seasoned, get
their hands dirty, and they deliver a tremendous impact!
—Jim Triandiflou, CEO, Insight Direct
—Jim Triandiflou, CEO, Insight Direct
Consumer United
Consumer United called on High Start Group to enhance its product
offering and value proposition. High Start Group advised the client on
go-to-market strategy and execution, channel selection, and partner
selection and acquisition. When we were through, Consumer United was
positioned to meet its goals: increased online customer acquisition and
viral engagement. Nitzan Shaer, Founding Partner at High Start Group,
serves as a Consumer United board member.
By enhancing our product offering and value proposition, High
Start Group directly improved our ability to acquire more consumers and partners. They
greatly impacted our go-to-market strategy, boosted our viral engagement, and made a
material difference to our bottom line success!
—Justin Dangel, CEO, Consumer United
—Justin Dangel, CEO, Consumer United
Mobile Posse
High Start Group led the initiative to define, develop, and launch a direct-
to-consumer product for Mobile Posse, a mobile advertising company.
We worked closely with the client’s engineering, product, and marketing
teams to analyze the market opportunity as well as to define the new
product specification, timeline, and scope. The client implemented our
recommendations to drive its first products to market at a rapid rate.
Tiger Tag
High Start Group partnered with Tiger Tag’s management team to design
this consumer services company’s offering—from idea to delivery and
launch. Along the way, we defined the product as well as pricing,
customer segmentation, positioning, and messaging.
Assured Labor
Assured Labor helps people find the best service providers based on friend recommendations. When the company wanted to accelerate growth, it turned to High Start Group to boost its product offering, define pricing, and identify partnership strategy. High Start Group also assisted in successfully securing funding for the company though business plan enhancement and relationship development with the investment community
High Start Group functions like a part of our team.
When we need to work through a crisis or even have a big win they're the first
ones we call. By partnering with High Start Group we gained focus and launched our service much faster
than we would have otherwise".
—David Reich, President and CEO, Assured Labor
—David Reich, President and CEO, Assured Labor
Team Member
Experience
Experience
Before joining High Start Group, our team members earned their stripes at some of the world’s most successful companies.
- Skype
- Microsoft
- Constant Contact
- Digitas
- American Express
- Hewlett-Packard
- Dow Jones and Company
- Ziff-Davis
- AOL Time Warner
- Intuit
- Oracle
