Posts categorized: SMB

HSG Radar: Volume 3

  • October 2014
  • Posted By Janet Muto
  • 0 Comments
HSG Radar is a weekly round-up of the latest content that has our team abuzz. From “poking” to paying Leaked screenshots posted on Twitter have people talking about Facebook’s move into user-to-user payments using Messenger, their messaging app. This could be one of the more disruptive forces to drive the “unbanked” in the US (8.2%

Thinking, Big and Small: Innovating for SMBs

  • October 2014
  • Posted By Janet Muto
  • 0 Comments
Small businesses are difficult to reach. They have tiny budgets and are often too consumed in day-to-day operations to actively seek out new solutions and services. However, when done right, companies can realize huge success in the small business marketplace. It’s all about creating a community around your product or service and never treating a

10 Things I Love About Small Business (That Can Help You Sell To Them)

  • September 2014
  • Posted By Janet Muto
  • 0 Comments
While preparing for a recent talk on small businesses and how to best market to them, I “fell in love all over again”.  Small businesses are a difficult “market” to sell to – especially when it comes to making them aware of your product or service.  However, once you know them, you will find that

Reflecting on Business Apps that People Love

  • May 2014
  • Posted By Janet Muto
  • 0 Comments
I recently read and loved a blog post by Todd McKinnon’s for TechCrunch, “Why Your Favorite App Isn’t Business-Related And How It Can Be.” While most business apps don’t win popularity contests, I was lucky to be a part of the beginning of one of the few business apps that was (and I’m sure still

Why SMBs are (still) the New Black

  • April 2014
  • Posted By Janet Muto
  • 0 Comments
It’s easier than ever to be an small business these days. As technology continues to level the playing field for the little guys, the trend will continue for the foreseeable future, creating a huge demand for products and services targeting the SMB market. This is a monumental change from previous decades. At the dawn of

Freemium or Free Trial: Which “Free” is Right for Your Business?

  • February 2013
  • Posted By Janet Muto
  • 0 Comments
  by Janet Muto “Try it before you buy it” has turned from a sales pitch into both a consumer and business expectation. It’s now the baseline standard that customers will get some level of access to test out a product before they commit to buying it. This can be helpful for the business: it

Notes From The Mobile Commerce Summit 2012: ‘The War For Your Customer’

  • October 2012
  • Posted By hsgdev
  • 0 Comments
By Amy Rosenthal You know you’ve hit on an issue near and dear to business when there’s standing room only for your keynote address. On that scale, the 2012 Mobile Commerce Summit was a huge success. The Summit, part of the FutureM conference, featured several panels focused on different issues: from winning over the customer, to

The top 10 TED talks on innovation

  • June 2011
  • Posted By Nitzan Shaer
  • 0 Comments
by Nitzan Shaer You may not think about innovation all the time. But it’s surrounding us—in the office, on the phone, in the piles of emails you click through every day. Somewhere in there you’ll find innovation. But just what is innovation and what are some of the most innovative ideas around today? There’s no

SMB Tip #3: Just Say No to White Papers

  • December 2010
  • Posted By hsgdev
  • 1 Comments
Enterprise marketers love white papers. Small business purchasers don't. So if you are targeting the SMB market, think twice before creating a white paper.

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