Posts categorized: SaaS

Help Me, Help You: Customer Engagement Throughout Product Trial

  • September 2012
  • Posted By Janet Muto
  • 0 Comments
By Amy Rosenthal It’s good to plan ahead, but sometimes nothing beats a personal touch. External engagement can help you adjust your engagement on the fly, and adapt to new changes that you have noticed in your trial. It’s common for customers to interact with your product differently than you originally envisioned, and proactive engagement

Help Me, Help You: Rules For How Companies Should Engage With Clients During Trial

  • September 2012
  • Posted By Janet Muto
  • 0 Comments
By Amy Rosenthal Signing up for a trial is just the first step. Driving engagement during a trial helps turn trial consumers into product advocates. Engagement can be divided into two components: engagement that is built into the product and engagement that occurs outside of the product.  In this two-part series we will explore both

Is your SaaS Chief Cook and Bottle Washer?

  • August 2011
  • Posted By hsgdev
  • 0 Comments
By Janet Muto I recently attended a seminar on SaaS best practices. As an executive in the early days of SaaS, I wasn’t surprised by any of the lessons. However, one speaker, Skip Besthoff, from Castile Ventures noted that “service is in the SaaS title” and that customer experience is everything.

SMB is the New Black

  • August 2010
  • Posted By Janet Muto
  • 0 Comments
SMB is the new black: everyone wants it this season. But SMB is not one-size-fits all. Read insight's from Janet Muto, co-founder of High Start Group and former CMO of Constant Contact.

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