Posts categorized: Product Strategies

Innovation – the Lead User Way

  • October 2014
  • Posted By Janet Muto
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Did you know that bike manufactures did not design the mountain bike? The mountain bike was actually designed by a small group of riders – likely adrenaline junkies – in northern California who wanted to get more excitement out of their cruiser bikes. These innovators would take these bikes off-road on bumpy, aggressive, downhill terrain

Is Agile Marketing Right For Your Organization?

  • October 2014
  • Posted By Janet Muto
  • 0 Comments
The term “agile marketing” is cropping up more and more in executive conversations these days.  So what exactly is it?  Is it just another buzzword, or a marketing concept that is worth bringing into your organization? Thinking Agile Is Not New As it turns out, the concept of working in an “agile” manner has been

A Growth Hacker’s Tool Box -Tools for Rapid Success

  • October 2014
  • Posted By Janet Muto
  • 0 Comments
  In my previous post, I discussed growth hacking and how it is the next frontier in successful product innovation. Unlike traditional product development, the growth hacking methodology favors experimentation over elaborate planning, customer feedback over intuition and interactive design over traditional “big design up front” development. Successful growth hackers are well adept in SEO,

10 Things I Love About Small Business (That Can Help You Sell To Them)

  • September 2014
  • Posted By Janet Muto
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While preparing for a recent talk on small businesses and how to best market to them, I “fell in love all over again”.  Small businesses are a difficult “market” to sell to – especially when it comes to making them aware of your product or service.  However, once you know them, you will find that

Growth Hacking – The Next Frontier For Lean Startup

  • August 2014
  • Posted By Nitzan Shaer
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“Growth hacking” has become one of the most contentious terms in the product development community. Despite a healthy debate, there’s still much to be explored, and the interest to determine how growth hacking can help entrepreneurs, product managers, and marketers achieve sustained growth (searches on the topic are at an all-time high, according to Google).

Analysis: Apple using Visa as a Bridge to Mobile Payments Endgame

  • August 2014
  • Posted By Greg Garson
  • 0 Comments
Given the enormous complexities of the underlying infrastructures that have been preventing the widespread adoption of mobile payments so far, it is understandable why Apple has been hesitant to jump into the mess. So why would Apple plan to enter into an agreement with Visa now, as one analyst has speculated, when the solution to

The High Start Group Methodology in Creating Inspirational User Personas

  • June 2014
  • Posted By Janet Muto
  • 0 Comments
In my last blog post, I wrote about the power of the Inspirational User Persona (IUP), a composite of the consumers who benefit from the product’s core value proposition and its key features. Put more simply, the Inspirational User Persona is a representation of an individual that would love the product you are developing. He

Reflecting on Business Apps that People Love

  • May 2014
  • Posted By Janet Muto
  • 0 Comments
I recently read and loved a blog post by Todd McKinnon’s for TechCrunch, “Why Your Favorite App Isn’t Business-Related And How It Can Be.” While most business apps don’t win popularity contests, I was lucky to be a part of the beginning of one of the few business apps that was (and I’m sure still

High Start Group Client Santander Featured in Forbes on Banking and Innovation

  • May 2014
  • Posted By Janet Muto
  • 0 Comments
When I read Forbes.com contributor Ty Kiisel’s blog post, Did You Just Say ‘Banking’ And ‘Innovation’ In the Same Sentence?, I couldn’t help but think of our client Santander Bank, who clearly put innovation and banking in the same sentence last October when they launched their extra20 checking account, the first checking account to PAY

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