Posts categorized: Product Development

Innovation – the Lead User Way

  • October 2014
  • Posted By Janet Muto
  • 0 Comments
Did you know that bike manufactures did not design the mountain bike? The mountain bike was actually designed by a small group of riders – likely adrenaline junkies – in northern California who wanted to get more excitement out of their cruiser bikes. These innovators would take these bikes off-road on bumpy, aggressive, downhill terrain

HSG Radar: Volume 3

  • October 2014
  • Posted By Janet Muto
  • 0 Comments
HSG Radar is a weekly round-up of the latest content that has our team abuzz. From “poking” to paying Leaked screenshots posted on Twitter have people talking about Facebook’s move into user-to-user payments using Messenger, their messaging app. This could be one of the more disruptive forces to drive the “unbanked” in the US (8.2%

Is Apple Pay set up for success?

  • September 2014
  • Posted By Greg Garson
  • 0 Comments
What the announcement of iPhone 6 and Apple Pay means for the future of mobile payments Apple is taking the lead in solidifying the standards for mobile payments, and has spent time on critical aspects of the product to give it the best chance of capturing as much of the payments space as possible. Four

Growth Hacking – The Next Frontier For Lean Startup

  • August 2014
  • Posted By Nitzan Shaer
  • 0 Comments
“Growth hacking” has become one of the most contentious terms in the product development community. Despite a healthy debate, there’s still much to be explored, and the interest to determine how growth hacking can help entrepreneurs, product managers, and marketers achieve sustained growth (searches on the topic are at an all-time high, according to Google).

5 Principles of Improv Comedy Applied to Project Management and Delivery

  • July 2014
  • Posted By Janet Muto
  • 0 Comments
(This post was co-written by Ceceilia Allwein, Project Manager. Learn more about Ceceilia here.) Recently we attended an Intelligent.ly workshop called Sales Training Through Improv with Allan Telio, vice president of the Startup Institute and a longtime improv comedian. Not only was the session fun (how could it not be?), but we realized that the

The High Start Group Methodology in Creating Inspirational User Personas

  • June 2014
  • Posted By Janet Muto
  • 0 Comments
In my last blog post, I wrote about the power of the Inspirational User Persona (IUP), a composite of the consumers who benefit from the product’s core value proposition and its key features. Put more simply, the Inspirational User Persona is a representation of an individual that would love the product you are developing. He

Reflecting on Business Apps that People Love

  • May 2014
  • Posted By Janet Muto
  • 0 Comments
I recently read and loved a blog post by Todd McKinnon’s for TechCrunch, “Why Your Favorite App Isn’t Business-Related And How It Can Be.” While most business apps don’t win popularity contests, I was lucky to be a part of the beginning of one of the few business apps that was (and I’m sure still

High Start Group Client Santander Featured in Forbes on Banking and Innovation

  • May 2014
  • Posted By Janet Muto
  • 0 Comments
When I read Forbes.com contributor Ty Kiisel’s blog post, Did You Just Say ‘Banking’ And ‘Innovation’ In the Same Sentence?, I couldn’t help but think of our client Santander Bank, who clearly put innovation and banking in the same sentence last October when they launched their extra20 checking account, the first checking account to PAY

?>