Posts categorized: Consumer/Retail

HSG Radar: Volume 1

  • September 2014
  • Posted By Janet Muto
  • 0 Comments
Welcome to “ HSG Radar ” – a new blog series where we round up the latest content that has our team buzzing. Extra, Extra! The book being passed around the office If you’ve been following news about the news lately, earlier this month, Jeff Bezos tapped Politico co-founder Fred Ryan as the new publisher of The

10 Things I Love About Small Business (That Can Help You Sell To Them)

  • September 2014
  • Posted By Janet Muto
  • 0 Comments
While preparing for a recent talk on small businesses and how to best market to them, I “fell in love all over again”.  Small businesses are a difficult “market” to sell to – especially when it comes to making them aware of your product or service.  However, once you know them, you will find that

Is Apple Pay set up for success?

  • September 2014
  • Posted By Greg Garson
  • 0 Comments
What the announcement of iPhone 6 and Apple Pay means for the future of mobile payments Apple is taking the lead in solidifying the standards for mobile payments, and has spent time on critical aspects of the product to give it the best chance of capturing as much of the payments space as possible. Four

High Start Group Client Santander Featured in Forbes on Banking and Innovation

  • May 2014
  • Posted By Janet Muto
  • 0 Comments
When I read Forbes.com contributor Ty Kiisel’s blog post, Did You Just Say ‘Banking’ And ‘Innovation’ In the Same Sentence?, I couldn’t help but think of our client Santander Bank, who clearly put innovation and banking in the same sentence last October when they launched their extra20 checking account, the first checking account to PAY

High Start Group Client Santander Launches Bravo MasterCard®

  • February 2014
  • Posted By Janet Muto
  • 0 Comments
Developing breakthrough products that customers will want and use depends on listening to consumers and hearing what they have to say. That’s one of the most important things that we help our clients do, to get to know the customer better. Santander Bank is a High Start Group client whose brand promise is to be

Santander extra20 Checking: How Customer Insight Shaped a Breakthrough Product

  • February 2014
  • Posted By Janet Muto
  • 0 Comments
“What does your customer (really) want?” Successfully answering that question leads to products that people will actually use. Developing a breakthrough product requires focusing like a laser beam on consumer needs. That’s what High Start Group client Santander Bank did to introduce “extra20 Checking,” a truly innovative new bank product that turns conventional banking on

Winning Over The Customer: How To Succeed With Mobile Commerce

  • October 2012
  • Posted By Janet Muto
  • 1 Comments
By Amy Rosenthal Mobile commerce is part of every-day life. From grabbing coffee at Starbucks to ordering your prescription through CVS , mobile commerce is changing the way people approach shopping. But what does this new landscape mean for all the players in mobile commerce? The Mobile Commerce Summit, co-sponsored by High Start Group and

What could have prevented BofA’s colossal debit card mistake?

  • November 2011
  • Posted By Greg Garson
  • 0 Comments
by Greg Garson When you take a step back and evaluate BofA’s current situation, you could potentially have sympathy for them.  The failing mortgage business (thank you, Countrywide); the under-performing investment business (thank you, Merrill Lynch); the Durbin amendment (over $2 billion in lost interchange fees) and the Reg E (another couple of billion in

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