Posts categorized: Clients

10 Things I Love About Small Business (That Can Help You Sell To Them)

  • September 2014
  • Posted By Janet Muto
  • 0 Comments
While preparing for a recent talk on small businesses and how to best market to them, I “fell in love all over again”.  Small businesses are a difficult “market” to sell to – especially when it comes to making them aware of your product or service.  However, once you know them, you will find that

The High Start Group Methodology in Creating Inspirational User Personas

  • June 2014
  • Posted By Janet Muto
  • 0 Comments
In my last blog post, I wrote about the power of the Inspirational User Persona (IUP), a composite of the consumers who benefit from the product’s core value proposition and its key features. Put more simply, the Inspirational User Persona is a representation of an individual that would love the product you are developing. He

High Start Group Client Santander Featured in Forbes on Banking and Innovation

  • May 2014
  • Posted By Janet Muto
  • 0 Comments
When I read Forbes.com contributor Ty Kiisel’s blog post, Did You Just Say ‘Banking’ And ‘Innovation’ In the Same Sentence?, I couldn’t help but think of our client Santander Bank, who clearly put innovation and banking in the same sentence last October when they launched their extra20 checking account, the first checking account to PAY

?>