Case Studies

Case Studies

businessman

We want to turn our freemium product into a success

  • How should we position it?
  • How should it be priced?
  • What is the optimal target segment?

product

We want to pursue a new product opportunity

  • What should we be offering this new market?
  • Which market is right for us?
  • How do we reach the new market?

launch

We have a new product idea

  • How should we define the product to maximize success in market?
  • Who is most likely to use and buy this product?
  • How should it be priced?

plant

We want to expand into new markets

  • How big is the market for it?
  • What value proposition should it promote?
  • Can it be profitable?
  • How should we design the product?

credit

We want to develop a new consumer credit product

  • How should we define the product to maximize success in market?
  • Who is most likely to use and buy this product?
  • How should it be priced?

tech

We have invented a new technology

  • How big is the market for it?
  • What value proposition should it promote?
  • Can it be profitable?
  • How should we design the product?