From Idea to Launch in 14 Weeks
WE HAVE A NEW PRODUCT IDEA. How big is the market for it? What value proposition should it promote? Can it be profitable? How should we design the product?

Our client is a venture backed startup,  who wanted to identify and expand into new markets, leveraging their core technology. They engaged High Start Group to evaluate the market opportunity of their core technology, define the best market to go after, design a new product and run product management to ensure a successful launch on accelerated timeline. 

The work

The engagement began with a creative ideation session on potential applications for their technology. The ideas generated in these sessions were evaluated though a combination of customer interviews and interactive surveys. A prototype was rapidly designed by High Start Group and a series of rapid iteration was begun, releasing new versions of the product, every three days. High Start Group conducted advanced usability studies, real time customer feedback analysis and provided new designs for the product. We also took on the role of Product Management for this product, on-site, managing all resources required to enable launch of the product.

The result

The board of directors of the company was convinced to approve the new product idea based on High Start Group’s research and recommendation. Within 10 weeks the product was launched. It was a success from day one. Shortly after launch it was noticed by a large telecommunications company who decided to license it, dramatically increasing the adoption of the product.