Career Opportunities
Inbound / Search Marketing Manager
Join High Start Group’s team as we revolutionize the way companies market online products. We help companies identify their highest growth opportunities – new markets, new products, social marketing, campaigns and sales optimization just to name a few. Through a unique methodology and an entrepreneurial approach to everything we do, HSG delivers high impact results, producing revenue growth for online businesses. Work with a team highly experienced executives and entrepreneurs on a diverse range of growth opportunities.
The Inbound Marketing Manager will be responsible for managing inbound marketing functions for High Start Group clients, from planning to execution and optimization. This is a part time position (~20 hours per week) that could grow to full time.
Job responsibilities include but are not limited to:
- Design, implement and manage online marketing programs that drive awareness and online customer acquisition
- Develop and drive search engine optimization (SEO) programs to increase organic search rankings
- Create, manage and optimize SEM, and PPC strategies
- Research, test, analyze and optimize target keywords, online ad copy, landing pages and creatives
- Develop and modify bidding strategies
- Analyze website traffic and identify visitor trends
- Drive website content and navigation improvements as needed to optimize conversion
- Work closely with software development and product management do drive a cohesive online user experience throughout the prospect lifecycle
- Develop and manage metrics and budgets; understand and implement coding schemes for tracking
- Drive inbound link-building initiatives
- Drive corporate and product awareness on social media sites and other business communities
- Support development of marketing and online sales automation programs though the use of marketing automation tools and repeatable processes
Qualifications include:
- Direct experience building and managing inbound marketing, SEO, and SEM/PPC campaigns, particularly in a B2B setting
- Active participation and experience with social media sites and tools to drive traffic
- Proficient with web analytics reporting and marketing automation systems
- Excellent verbal and written communications skills
- Understanding of both user behavior and statistical testing methodologies
- Highly-motivated, self-starter that is comfortable taking high-level direction and executing
- Thrives in a small team, wears many hats and enjoys great startup environments
High Start Group team members exhibit these traits:
- Addicted to success
- Entrepreneurial – walk through walls, creative, result oriented
- Team players
- Intellectual rigor
- Passionate about what they do
Please send your resume and salary requirements to careers@highstartgroup.com.
About High Start Group
High Start Group is the leading firm in identifying and delivering high growth opportunities for companies selling online services to small and medium sized businesses.
We identify products and markets for our clients; develop high impact value propositions, positioning, and messaging; and optimize their marketing and sales process to achieve maximum customer adoption.
We leverage our unique methodology and deep expertise in the SMB market to drive
rapid revenue growth for our clients.
