Why SMBs are (still) the New Black

  • April 2014
  • Posted By Janet Muto
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It’s easier than ever to be an small business these days. As technology continues to level the playing field for the little guys, the trend will continue for the foreseeable future, creating a huge demand for products and services targeting the SMB market. This is a monumental change from previous decades. At the dawn of

Bringing Big Data to the Masses at Boston’s AnalyticsWEEK Unconference #bosaw2014

  • April 2014
  • Posted By Joe Johnson
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Boston played host recently to the 2014 AnalyticsWEEK Unconference. For five consecutive evenings (March 24 – 28), some of Boston’s brightest minds met to discuss the leading issues in “big data” analytics across a variety of industries. I had the privilege of attending two of the sessions—one on healthcare informatics and another on financial services

Argh! Twitter! It feels like middle school all over again!! Recommendations To Make Twitter Better

  • March 2014
  • Posted By Xiomara Lorenzo
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Over the past year, we’ve been bombarded with hashtags from all over the place – in television shows, social media, magazines and even in verbal conversations. Everywhere you go, Twitter has everyone’s attention … except for when it comes to actually using the platform. Twitter is most certainly a phenomenon. But strictly as a product,

High Start Group Client Santander Launches Bravo MasterCard®

  • February 2014
  • Posted By Janet Muto
  • 0 Comments
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Developing breakthrough products that customers will want and use depends on listening to consumers and hearing what they have to say. That’s one of the most important things that we help our clients do, to get to know the customer better. Santander Bank is a High Start Group client whose brand promise is to be

Santander extra20 Checking: How Customer Insight Shaped a Breakthrough Product

  • February 2014
  • Posted By Janet Muto
  • 0 Comments
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“What does your customer (really) want?” Successfully answering that question leads to products that people will actually use. Developing a breakthrough product requires focusing like a laser beam on consumer needs. That’s what High Start Group client Santander Bank did to introduce “extra20 Checking,” a truly innovative new bank product that turns conventional banking on

High Start Group Welcomes New Team Members

  • February 2014
  • Posted By Janet Muto
  • 0 Comments
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We’re growing our business at High Start Group, and that means we’re also growing our team. We’re very excited to welcome Xiomara Lorenzo as Principal, Debra Swersky as a specialist in Product Launch Operations, and Clarisa Valdez as Business Operations Coordinator. Xiomara Lorenzo (left) has deep expertise with Consumer-focused Market Research, Investment Research, and Entrepreneurship.

Business News Daily Asks HSG: Are Mobile Wallets Right for Your Business?

  • January 2014
  • Posted By HSGNews
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When you think about a wallet, you probably think about money.  But mobile wallets represent much more than just a new way to pay bills.  As High Start Group’s Greg Garson wrote in a blog post last year, “The truth is that many of the mobile wallet applications aren’t focused on competing around payment. They’re

The 5 Rules You Need to Break to Allow Innovation to Flourish

  • December 2013
  • Posted By Nitzan Shaer
  • 0 Comments
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The grand goal of sustained innovation has been a top priority for many enterprise executives in recent years. However, it seems that with a few exceptions, most have failed to deliver. Why, despite the books, the articles, the conferences, and the goal setting, have so few organizations succeeded in delivering sustained innovation? Why, after all

How Do You ‘Do’ Innovation? A Recap of the @HighStartGroup @MassTLC #unConf Session via @JanetMuto

  • December 2013
  • Posted By Janet Muto
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“How do you bring innovative new product ideas to fruition?” That’s how I began my session at the 2013 MassTLC unConference last month in Boston. It didn’t take any more than that to spark an engaging conversation at one of the region’s most dynamic business events. Over twenty people participated, representing an eclectic mix of