High Start Group looks into the future – What changes will 2015 bring?

  • January 2015
  • Posted By Kristen Flebotte
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  There is nothing quite like the beginning of a new year. It’s both a time to reflect on the past and look into the future. As business consultants, we are constantly anticipating how marketplace trends will impact our client’s businesses. Last week, we challenged ourselves to look into the future and envision how the

Creativity @ HSG: The Incomplete Figure Test

  • December 2014
  • Posted By YeSeul Kim
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In November, YeSeul Kim and the Insights & Innovation Team at High Start Group launched an internal initiative to continuously spur moments of creativity into our every day lives and in our client work. In the past month, we asked our fellow HSGers to take the incomplete figure test. Developed in the 60’s by psychologist Ellis

What I Learned From Working at the World’s Biggest Consumer Packaged Goods Company

  • December 2014
  • Posted By YeSeul Kim
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(Part 1) I recently read an article from AdAge, which recounts what former Procter & Gamble employees learned from working at the consumer packaged goods behemoth. As a former employee myself, I concur with many of my former colleagues’ insights on how the P&G invests in and trains its people. I also recognized that the lessons I

HSG Radar: Volume 5

  • October 2014
  • Posted By Laura Kopp
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HSG Radar is a weekly round-up of the latest content that has our team abuzz. The Best Black Hole in Sci-Fi Unlikely partnerships can often lead to new ideas- or in the case of Sci-fi film director Christopher Nolan- new scientific discoveries. Nolan’s latest film has contributed to what we know to be true about

Innovation – the Lead User Way

  • October 2014
  • Posted By Chris Savio
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Did you know that bike manufactures did not design the mountain bike? The mountain bike was actually designed by a small group of riders – likely adrenaline junkies – in northern California who wanted to get more excitement out of their cruiser bikes. These innovators would take these bikes off-road on bumpy, aggressive, downhill terrain

Is Agile Marketing Right For Your Organization?

  • October 2014
  • Posted By Bill Doyle
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The term “agile marketing” is cropping up more and more in executive conversations these days.  So what exactly is it?  Is it just another buzzword, or a marketing concept that is worth bringing into your organization? Thinking Agile Is Not New As it turns out, the concept of working in an “agile” manner has been

A Growth Hacker’s Tool Box -Tools for Rapid Success

  • October 2014
  • Posted By Shobhit Chugh
  • 0 Comments
  In my previous post, I discussed growth hacking and how it is the next frontier in successful product innovation. Unlike traditional product development, the growth hacking methodology favors experimentation over elaborate planning, customer feedback over intuition and interactive design over traditional “big design up front” development. Successful growth hackers are well adept in SEO,

HSG Radar: Volume 4

  • October 2014
  • Posted By Laura Kopp
  • 0 Comments
HSG Radar is a weekly round-up of the latest content that has our team abuzz. Is cable un-bundling before our eyes? Netflix has changed the way we consume content (binge-watching, anyone?). This past week, HBO and CBS announced some major changes to their offerings: new streaming services that let you watch shows without a cable