10 Things I Love About Small Business (That Can Help You Sell To Them)

  • September 2014
  • Posted By Janet Muto
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While preparing for a recent talk on small businesses and how to best market to them, I “fell in love all over again”.  Small businesses are a difficult “market” to sell to – especially when it comes to making them aware of your product or service.  However, once you know them, you will find that

Is Apple Pay set up for success?

  • September 2014
  • Posted By Greg Garson
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What the announcement of iPhone 6 and Apple Pay means for the future of mobile payments Apple is taking the lead in solidifying the standards for mobile payments, and has spent time on critical aspects of the product to give it the best chance of capturing as much of the payments space as possible. Four

Growth Hacking – The Next Frontier For Lean Startup

  • August 2014
  • Posted By Nitzan Shaer
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“Growth hacking” has become one of the most contentious terms in the product development community. Despite a healthy debate, there’s still much to be explored, and the interest to determine how growth hacking can help entrepreneurs, product managers, and marketers achieve sustained growth (searches on the topic are at an all-time high, according to Google).

Analysis: Apple using Visa as a Bridge to Mobile Payments Endgame

  • August 2014
  • Posted By Greg Garson
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Given the enormous complexities of the underlying infrastructures that have been preventing the widespread adoption of mobile payments so far, it is understandable why Apple has been hesitant to jump into the mess. So why would Apple plan to enter into an agreement with Visa now, as one analyst has speculated, when the solution to

5 Principles of Improv Comedy Applied to Project Management and Delivery

  • July 2014
  • Posted By Debra Swersky
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(This post was co-written by Ceceilia Allwein, Project Manager. Learn more about Ceceilia here.) Recently we attended an Intelligent.ly workshop called Sales Training Through Improv with Allan Telio, vice president of the Startup Institute and a longtime improv comedian. Not only was the session fun (how could it not be?), but we realized that the

How to Compete in the Exciting, Challenging World of Business Consulting

  • June 2014
  • Posted By Dylan Nelson
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Part I: Don’t forget the little things! Consulting is an invigorating and challenging business model – one that has many flavors and attracts large numbers of professionals and companies, resulting in strong competition across industries. Companies of all shapes and sizes need to prove their worth and stand out from the crowd in order to

More A+ Talent Joins the High Start Group Team Roster

  • June 2014
  • Posted By HSGNews
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Last week, we mentioned how we’ve been busy expanding the High Start team with top talent to offer our clients best-in-industry guidance and support in product innovation. But wait! There’s more! As we said, we are extremely proud of our new team members, and so we’d like to introduce them to you. Shobhit Chugh, Vice

High Start Group Expands our Team with New Talent

  • June 2014
  • Posted By HSGNews
  • 0 Comments
This year, we’ve added a number of extremely talented individuals to the High Start Group team who offer a wide range of strengths and specialties. We always emphasize a collaborative approach to what we do, and our team’s depth of experience and knowledge benefits all of us on a daily basis. We’re proud of our

The High Start Group Methodology in Creating Inspirational User Personas

  • June 2014
  • Posted By YeSeul Kim
  • 0 Comments
In my last blog post, I wrote about the power of the Inspirational User Persona (IUP), a composite of the consumers who benefit from the product’s core value proposition and its key features. Put more simply, the Inspirational User Persona is a representation of an individual that would love the product you are developing. He