Is Agile Marketing Right For Your Organization?

  • October 2014
  • Posted By Bill Doyle
  • 0 Comments
The term “agile marketing” is cropping up more and more in executive conversations these days.  So what exactly is it?  Is it just another buzzword, or a marketing concept that is worth bringing into your organization? Thinking Agile Is Not New As it turns out, the concept of working in an “agile” manner has been

A Growth Hacker’s Tool Box -Tools for Rapid Success

  • October 2014
  • Posted By Shobhit Chugh
  • 0 Comments
  In my previous post, I discussed growth hacking and how it is the next frontier in successful product innovation. Unlike traditional product development, the growth hacking methodology favors experimentation over elaborate planning, customer feedback over intuition and interactive design over traditional “big design up front” development. Successful growth hackers are well adept in SEO,

HSG Radar: Volume 4

  • October 2014
  • Posted By Laura Kopp
  • 0 Comments
HSG Radar is a weekly round-up of the latest content that has our team abuzz. Is cable un-bundling before our eyes? Netflix has changed the way we consume content (binge-watching, anyone?). This past week, HBO and CBS announced some major changes to their offerings: new streaming services that let you watch shows without a cable

3 Lessons For Product Innovation, courtesy of TEDx Cambridge

  • October 2014
  • Posted By YeSeul Kim
  • 0 Comments
This fall, I attended the TEDx Cambridge conference which featured outstanding speakers such as TED veteran Tali Sharot of the Optimism Bias fame and Tyler Jacks, Director of the Koch Institute for Integrative Cancer Research at MIT. As someone who is extremely interested in organizational behavior, I took away 3 key principles to consider when

HSG Radar: Volume 3

  • October 2014
  • Posted By Laura Kopp
  • 0 Comments
HSG Radar is a weekly round-up of the latest content that has our team abuzz. From “poking” to paying Leaked screenshots posted on Twitter have people talking about Facebook’s move into user-to-user payments using Messenger, their messaging app. This could be one of the more disruptive forces to drive the “unbanked” in the US (8.2%

HSG Radar Volume 2

  • October 2014
  • Posted By Laura Kopp
  • 0 Comments
HSG Radar is a weekly round-up of the latest content that has our team abuzz. Design drives mobile innovation When designing mobile apps, personification can lead to design inspiration. This seems to be the approach that led to the NYT Now mobile app. Says interactive designer Farah Assir, “…we imagined the app as a person

Thinking, Big and Small: Innovating for SMBs

  • October 2014
  • Posted By Janet Muto
  • 0 Comments
Small businesses are difficult to reach. They have tiny budgets and are often too consumed in day-to-day operations to actively seek out new solutions and services. However, when done right, companies can realize huge success in the small business marketplace. It’s all about creating a community around your product or service and never treating a

HSG Radar: Volume 1

  • September 2014
  • Posted By Laura Kopp
  • 0 Comments
Welcome to “ HSG Radar ” – a new blog series where we round up the latest content that has our team buzzing. Extra, Extra! The book being passed around the office If you’ve been following news about the news lately, earlier this month, Jeff Bezos tapped Politico co-founder Fred Ryan as the new publisher of The

10 Things I Love About Small Business (That Can Help You Sell To Them)

  • September 2014
  • Posted By Janet Muto
  • 0 Comments
While preparing for a recent talk on small businesses and how to best market to them, I “fell in love all over again”.  Small businesses are a difficult “market” to sell to – especially when it comes to making them aware of your product or service.  However, once you know them, you will find that