How to Compete in the Exciting, Challenging World of Business Consulting

  • June 2014
  • Posted By Janet Muto
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Part I: Don’t forget the little things! Consulting is an invigorating and challenging business model – one that has many flavors and attracts large numbers of professionals and companies, resulting in strong competition across industries. Companies of all shapes and sizes need to prove their worth and stand out from the crowd in order to

More A+ Talent Joins the High Start Group Team Roster

  • June 2014
  • Posted By Janet Muto
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Last week, we mentioned how we’ve been busy expanding the High Start team with top talent to offer our clients best-in-industry guidance and support in product innovation. But wait! There’s more! As we said, we are extremely proud of our new team members, and so we’d like to introduce them to you. Shobhit Chugh, Vice

High Start Group Expands our Team with New Talent

  • June 2014
  • Posted By Janet Muto
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This year, we’ve added a number of extremely talented individuals to the High Start Group team who offer a wide range of strengths and specialties. We always emphasize a collaborative approach to what we do, and our team’s depth of experience and knowledge benefits all of us on a daily basis. We’re proud of our

The High Start Group Methodology in Creating Inspirational User Personas

  • June 2014
  • Posted By Janet Muto
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In my last blog post, I wrote about the power of the Inspirational User Persona (IUP), a composite of the consumers who benefit from the product’s core value proposition and its key features. Put more simply, the Inspirational User Persona is a representation of an individual that would love the product you are developing. He