High Start Group Client Santander Launches Bravo MasterCard®

  • February 2014
  • Posted By Janet Muto
  • 0 Comments
Developing breakthrough products that customers will want and use depends on listening to consumers and hearing what they have to say. That’s one of the most important things that we help our clients do, to get to know the customer better. Santander Bank is a High Start Group client whose brand promise is to be

Santander extra20 Checking: How Customer Insight Shaped a Breakthrough Product

  • February 2014
  • Posted By Janet Muto
  • 0 Comments
“What does your customer (really) want?” Successfully answering that question leads to products that people will actually use. Developing a breakthrough product requires focusing like a laser beam on consumer needs. That’s what High Start Group client Santander Bank did to introduce “extra20 Checking,” a truly innovative new bank product that turns conventional banking on

High Start Group Welcomes New Team Members

  • February 2014
  • Posted By Janet Muto
  • 0 Comments
We’re growing our business at High Start Group, and that means we’re also growing our team. We’re very excited to welcome Xiomara Lorenzo as Principal, Debra Swersky as a specialist in Product Launch Operations, and Clarisa Valdez as Business Operations Coordinator. Xiomara Lorenzo (left) has deep expertise with Consumer-focused Market Research, Investment Research, and Entrepreneurship.