The Repositioning Revolution

  • January 2013
  • Posted By hsgdev
By: Ashley Carneal Face it, it feels as if new products and messages are being delivered to consumers today at lightning speeds.  But if you stop to think about it – how much of what you are seeing is truly a new product or new innovation?  Have you been part of a Repositioning Revolution?

Beyond the Numbers: How Qualitative Research Improves Quantitative Analysis

  • January 2013
  • Posted By Janet Muto
Senior executives, product managers, and venture capitalists love numbers. It is obvious that having robust quantitative data makes it much easier to make—and justify—strategic decisions. But in the quest for information robustness, it is possible to over-rely on the numbers themselves. Smart decision-makers will employ an iterative research process that includes not only quantitative methods,