Help Me, Help You: Customer Engagement Throughout Product Trial

  • September 2012
  • Posted By Janet Muto
  • 0 Comments
By Amy Rosenthal It’s good to plan ahead, but sometimes nothing beats a personal touch. External engagement can help you adjust your engagement on the fly, and adapt to new changes that you have noticed in your trial. It’s common for customers to interact with your product differently than you originally envisioned, and proactive engagement

Help Me, Help You: Rules For How Companies Should Engage With Clients During Trial

  • September 2012
  • Posted By Janet Muto
  • 0 Comments
By Amy Rosenthal Signing up for a trial is just the first step. Driving engagement during a trial helps turn trial consumers into product advocates. Engagement can be divided into two components: engagement that is built into the product and engagement that occurs outside of the product.  In this two-part series we will explore both