The Delicate Line Between Need and “Need”

  • April 2011
  • Posted By Janet Muto
Ah, spring!  Time for new growth and limitless possibilities, and any product manager worth his or her salt would be remiss to pass up the opportunity to bring new innovations to market to spur growth.  The most successful new product launches uncover a real but unarticulated customer need.  But, especially in crowded categories, the earnest