What Product Managers Can Learn From Starbucks

  • March 2011
  • Posted By Janet Muto
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  Some product managers in technology and B2B products think that the way consumer companies work isn’t applicable to the tech space.  In fact, on a recent panel, “Building Products that Win,” at Web Inno, one panelist joked he “runs away” from consumer-type focus groups.  But consumer packaged goods (CPG) vendors have really mastered the

WebInno: Building Products That Win

  • March 2011
  • Posted By Nitzan Shaer
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Last week I had the pleasure of moderating a WebInno panel: Building Products That Win.  Our panelists were Ben Foster, vice president of product at Opower, Adam Medros, vice president of product at TripAdvisor and Fareed Behmaram-Mosavat, director of product, Boston Studio at Zynga.  Many thanks to David Beisel and Rob Go for putting together