Real Innovation Means Solving Problems

  • January 2011
  • Posted By Janet Muto
Too often the newest, coolest startup on the block is really just a technology masquerading as a product. A technology in search of a problem. If a company can’t identify the problem it is solving, it’s certainly going to struggle identifying its audience, and subsequently, struggle to market to that audience. Companies exhibiting at Mass Inno tend to stand out among the innovation crowd: Mass Inno showcases unique solutions to identified problems. Here’s what caught my eye and why it’s innovative.