Now that you know your idea has legs – what’s next?

  • April 2010
  • Posted By Janet Muto
  • 0 Comments
By Janet Muto I can’t help it, I’m a marketer and I believe that targeting is the key to every successful product.  Ok, there are cases where a new idea takes off with a different target than planned (the Honda Element was designed for Gen-Y surfer types and gained a huge audience among the gray

Facebook Fan Pages – An Effective Marketing Tool for SMBs?

  • April 2010
  • Posted By Janet Muto
  • 0 Comments
By Casey Gustus After some lively discussion here at High Start Group about whether or not Facebook is a viable marketing tool for small and medium sized businesses, we decided to open up the conversation. To gain additional insight on the topic, we put the question out on LinkedIn and got some terrific feedback. Here