Why do fewer than 5% of new product launches succeed?

  • February 2010
  • Posted By Nitzan Shaer
By Nitzan Shaer This question has intrigued me for years. What differentiates those products that achieve stellar success from those that fail? Why is it that solid technology and smart people, backed by millions of dollars, is not a sure-fire recipe for success? Over the years, I put this question to countless entrepreneurs, managers, and